Open Enrollment Flyer Template

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Open enrollment is a crucial time for businesses and organizations to communicate important information about healthcare benefits, retirement plans, and other key benefits to their employees. One effective way to convey this information is through the use of open enrollment flyers. These flyers serve as a visual and informative tool that can help employees understand the options available to them and make informed decisions. In this article, we will explore the benefits of using open enrollment flyer templates, design tips for creating effective flyers, key content elements to include, distribution strategies, examples of templates, customization options, and printing considerations. Let’s dive in!

Benefits of Open Enrollment Flyer Template

Using an open enrollment flyer template offers several advantages. Firstly, it saves time and effort as the template provides a pre-designed layout that only requires customization. This means you don’t have to start from scratch and can focus more on the content and messaging. Secondly, templates are often created by professionals who understand the best practices for visual communication. This ensures that your flyer will be visually appealing and have a clear hierarchy of information. Thirdly, using a template helps maintain consistency across all communication materials, which is important for building brand recognition and trust. Lastly, templates are usually available in various file formats, making it easy to adapt and distribute across different channels such as email, social media, and print.

Design Tips for Open Enrollment Flyers

When designing your open enrollment flyer, consider the following tips to maximize its effectiveness:

  • Use a clean and organized layout to ensure readability.
  • Choose a color scheme that aligns with your brand and evokes a positive response.
  • Include eye-catching graphics or images that relate to the benefits being communicated.
  • Use appropriate fonts and font sizes to enhance readability.
  • Highlight key information or call-to-action buttons using bold or contrasting colors.
  • Ensure there is enough white space to avoid overwhelming the reader.

Key Content Elements for Open Enrollment Flyers

To effectively convey the necessary information, include the following content elements in your open enrollment flyer:

  • Clear and concise headline that grabs attention.
  • Introduction to explain the purpose and importance of open enrollment.
  • Overview of the benefits available, including healthcare, retirement plans, and any additional perks.
  • Information about enrollment deadlines and how to enroll.
  • Contact details for employees to reach out with questions or concerns.
  • Important dates and reminders to create a sense of urgency.

Distribution Strategies for Open Enrollment Flyers

To ensure maximum reach and engagement, consider the following distribution strategies:

  • Email the flyer directly to employees, ensuring it stands out in their inbox.
  • Share the flyer on internal communication platforms such as company intranet or Slack.
  • Distribute printed copies in common areas such as break rooms or bulletin boards.
  • Utilize social media platforms to reach employees who may be remote or prefer digital communication.

Examples of Open Enrollment Flyer Templates

Here are a few examples of open enrollment flyer templates that you can use as a starting point:

  • Simple and Modern Template: This template features a clean design with bold colors and minimalistic graphics.
  • Healthcare Focus Template: This template highlights the healthcare benefits available and uses relevant imagery.
  • Retirement Plan Template: This template focuses on retirement plans and includes visuals related to financial security.

Customization Options for Open Enrollment Flyer Templates

When customizing your open enrollment flyer template, consider the following options:

  • Adding your company logo and branding elements for a personalized touch.
  • Modifying the color scheme to align with your brand or create a specific mood.
  • Changing the font styles and sizes to match your brand guidelines and enhance readability.
  • Replacing or updating the graphics and images to reflect the benefits being communicated.

Printing Considerations for Open Enrollment Flyers

If you decide to print your open enrollment flyers, keep the following considerations in mind:

  • Choose high-quality paper or cardstock to ensure a professional look and feel.
  • Select the appropriate size for your flyers, considering the available distribution methods.
  • Work with a reputable printing service to ensure accurate color reproduction and timely delivery.


Open enrollment flyers are a valuable tool for effectively communicating benefits information to employees. By utilizing pre-designed templates, following design best practices, including essential content elements, utilizing various distribution strategies, and customizing to fit your brand, you can create engaging and informative flyers that empower employees to make informed decisions. Remember to consider both digital and print distribution methods to reach a wider audience. With these tips and considerations, you are well-equipped to create impactful open enrollment flyers that resonate with your employees.